Reuters reports that Children's Place sales are up while 3rd quarter sales at the more expensive children's Gymboree fell. Gymboree's Q3 comparable store sales were down 4%. Reuters said the kids category was one of the worst performing categories for several retailers in October.
Third quarter net sales at Children's Place Retail Stores Inc topped estimates at Wall Street as the retailer gained favor with thrifty shoppers, even as more expensive rival Gymboree Corp saw third-quarter sales miss the mark.
Kids apparel has been a weak link for many retailers this month, with Dillard's Inc., Kohl's Corp and Target Corp naming the segment among their worst performing categories.
Children's Place shares were up 8 percent in morning trade on Nasdaq, while Gymboree shares were down 7 percent.
The lower-priced discount stores have been faring much better during the economy. Parents and families are probably sharing more hand me downs when it comes to children clothes now than they have in recent years. The trend will probably continue until people have a reason to spend more money which probably won't happen until we have a jobs recovery.