Consumers looking to buy flowers at a competitor's site who discover hidden costs, and instead buy on FloraFlora can send an e-mail to hiddenfees@floraflora.com and receive 10% off their purchase. FloraFlora defines hidden fees as any fees that appear in the shopping cart that are not the actual price of the flowers, required taxes, or cost of advertised shipping. They would include, for example, handling fees, service fees, and previously unspecified delivery charges.

FloraFlora also is guaranteeing the freshness of its products, and is backing up its promise with a 25% refund for shoppers who feel their flowers are not as fresh as those they have purchased from other retailers. To claim the refund shoppers can e-mail freshness@floraflora.com.