Macy's Unveils Major Renovation Plans for Herald Square Flagship
Macy's recently unveiled a multi-year renovation plan for the Macy's flagship store at Herald Square in New York City. Macy's is investing approximately $400 million in capital in the project over the next four years. Work will begin in early spring 2012 and continue in phases through the fall of 2015. The majority of every floor and every department and the exterior of the building will be renovated over the life of the project.
Here are some of the highlights of the redesign:
A 100,000-square-foot expansion of the store's selling space to a total of 1.2 million square feet.
A new hall of luxury brands.
The world's largest women's shoe department – 39,000 square feet of continuous selling space on the second floor. The department will offer as many as 300,000 pairs of shoes available on any given day.
Infusing technology and new media into the shopping experience throughout the store, including interactive store directories, live video feeds of Macy's events nationwide, digital product information, an enhanced shoe locator system and new wayfinding signage.
A new table-service restaurant on the sixth floor.
A new world of home merchandise on the eighth and ninth floors, including an enhanced demonstration kitchen and relocated De Gustibus Cooking School.
Windows along Broadway, 34th Street and Seventh Avenue, which have been covered up over the years, will be reopened.
