The new augmented reality (AR) music video for John Mayer's single, "Heartbreak Warfare," puts Mayer virtually in the hands of fans. To launch the AR music video, fans hold a printable marker, or "glyph," in front of their webcam and then get to watch the dynamic experience unfold on-screen. As Mayer starts to sing, his fans can then play with the animated living room scene by moving their glyph around – spinning, rotating and even flipping John's virtual world upside down. The video can be played on John Mayer's website at johnmayer.com. You will need to download a PDF file and have a webcam installed on your computer to make it work. You can get an idea for what the AR looks like in the video from Blitz below. There's no sound in this video. Take a look:
