Prices for the hottest hardcover releases at Walmart, Amazon.com and Target have fallen to $9 as the retailers battle for customers. Now prices on pre-orders of hot upcoming DVDs - including Star Trek, Harry Potter and the Half-Blood Prince and Angels & Demons - have fallen to around $10. The Wall Street Journal says Wal-Mart extended the price war from books into DVDs and Amazon.com and Target quickly followed suit.
Wal-Mart Stores Inc. extended its holiday price war into new territory Thursday by slashing online prices on 10 hotly anticipated DVDs, including the new Star Trek and Harry Potter releases, to $10.
Within hours, Amazon.com Inc. and Target Corp. matched some of Wal-Mart's online prices on pre-orders of the DVDs, and Wal-Mart lowered its price by a penny to $9.99, reprising the scuffle that broke out last month when Wal-Mart launched an aggressive $10 book promotion.
For example, the new Star Trek film on DVD can be pre-ordered for $10 at Amazon.com, Target.com and Walmart.com. Hardcovers and DVDs make great Christmas presents. We suspect lots of people will be giving these heavily discounted books and DVDs as gifts this year.
