California Pizza Kitchen Goes More Upscale With Wine List
Reuters reports the California Pizza Kitchen has made its wine list more upscale to survive the recession. On October 5th the pizza chain started offering wine for around $10 a glass that includes Cakebread Cellars Chardonnay, La Crema Pinot Noir and Stags' Leap Merlot.
Rick Rosenfield, CPK's co-chief executive officer told Reuters, "This is us going back to our roots. When we first opened CPK, (in 1985) part of the concept was we that we would have familiar wines at unfamiliar prices."
CPK's wine offerings can be found here on the website. They don't list prices on the website.
Reuters 
