Supermodel Gisele Bundchen has
dumped
the dollar due to its plunging value and is demanding to be paid in Euros. The world's richest supermodel joins many major investors who are putting their funds in Euros instead of the shrinking U.S. dollar.
Like billionaire investors Warren Buffett and Bill Gross, the Brazilian supermodel, who Forbes magazine says earns more than anyone in her industry, is at the top of a growing list of rich people who have concluded that the currency can only depreciate because Americans led by President George W. Bush are living beyond their means.
Even after the dollar lost 34 percent since 2001, the biggest investors and most accurate forecasters say it will weaken further as home sales fall and the Federal Reserve cuts interest rates. The dollar plummeted to its lowest ever last week against the euro, Canadian dollar, Chinese yuan and the cheapest in 26 years against the British pound.
"We've told all of our clients that if you only had one idea, one investment, it would be to buy an investment in a non- dollar currency," said Gross, the chief investment officer of Pacific Investment Management Co. in Newport Beach, California, and manager of the world's biggest bond fund. "That should be on top of the list," said Gross, whose firm is a unit of Munich- based insurer Allianz SE.
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When Bundchen, 27, signed a contract in August to represent Pantene hair products for Cincinnati-based Procter & Gamble Co., she demanded payment in euros, according to Veja, Brazil's biggest weekly magazine. She'll also get euros for the deal she reached last October with Dolce & Gabbana Spa in Milan to promote the Italian designer's new fragrance, The One, Veja reported. Bundchen earned $33 million in the year through June, Forbes reported in July.
"Contracts starting now are more attractive in euros because we don't know what will happen to the dollar," Patricia Bundchen, the model's twin sister and manager in Brazil, said in a telephone interview in September from Sao Paulo. She declined to discuss details of the arrangements last week.
"Gisele has contracts in dollars," said Anne Nelson, Bundchen's agent in New York at IMG Models, in an interview today. "When she works in Europe she gets paid in euros, when she works in the U.S. she gets paid in dollars, when she works in Brazil she gets paid in reais, and so on and so forth."
Procter & Gamble's Sao Paulo-based external relations director for Brazil, Andre Quadra, said he couldn't give details of the Pantene contract because of a confidentiality agreement.
So how low will the dollar go? Estimates are in a range, but most experts expect it to go to $1.50 against the Euro by Christmas. When the Euro was originally created, it was expected to be equal to one U.S. dollar. It now costs $1.44 to by one Euro, which is making European travel a nightmare for all but the wealthiest Americans.