Coty Prestige, a division of Coty Inc., announced that it signed an agreement with MG Icon LLC, a joint venture between Madonna, Guy Oseary, and Iconix Brand Group, to launch a new fragrance. The fragrance, Truth or Dare by Madonna, will debut exclusively at Macy's in April 2012 in the U.S. Global distribution of the fragrance will begin in May. Madonna will be featured in an ad campaign for the fragrance.
Truth or Dare will be a signature floral fragrance, which features a blend of narcotic florals, balanced with woods and vanilla. The scent will be available in a 75ml EDP ($68), 50ml EDP ($55), 30ml EDP ($39), Body Lotion ($28 / euro 22), and Shower Gel ($24).
