Touchscreen technology is rapidly becoming the dominant smartphone technology. CNN/Money reports that a new study from comScore found that touchscreen smartphone adoption grew by 159% in the U.S. last year. The study also found 23.8 million of the 34 million smartphones (70%) Americans are carrying are touchscreen smartphones.
Touchscreen mobile phone adoption in the U.S. grew at a breakneck 159% rate last year, comScore reports, easily outpacing the 63% growth of the broader smartphone market.
By last August, nearly 34 million Americans were carrying smartphones, 23.8 million of them touchscreen devices. And of those touchscreen phones, 32.9% were iPhones.
"The iPhone clearly set the trend in the industry for touchscreen devices, so it's no surprise that it has the largest share of the market," said comScore VP Mark Donovan. "But as other players have entered the touchscreen market with compelling devices, competition is clearly heating up."
Apple dominates the touchscreen smartphone market which is not a surprise since it was the iPhone that ignited the trend to begin with. Data from comScore MobiLens indicates that the Apple iPhone has 32.9% of the market.