50 Cent is going shirtless in the ad campaign for his new men's fragrance called Power by Fifty Cent. 50 Cent was already a buff guy so he didn't really need much touching up on his physique but it looks like he had Photoshop help with the removal of a tattoo - see the comparison here.
Power is a way of life for hip-hop artist 50 Cent. 50 Cent says "For me, power isn't just something you learn on the street or in the boardroom - it's a way of life."
Peoplesays 50 Cent's new fragrance includes notes of lemon leaves, black pepper, coriander and nutmeg.