Reuters reports that Borders has announced it will ship out-of-stock items for free.
The in-stock guarantee announced on Tuesday applies to books and other items carried on the company's web site. When a customer cannot find an item in a Borders store, the company will ship it to the shopper's home for free.
Borders said it believes the program is the first of its kind in the book industry.
The move comes weeks after an online price war for new titles such as Sarah Palin's upcoming book was sparked by Wal-Mart Stores Inc. Meanwhile, Borders' main rival, Barnes & Noble Inc, brought out its Nook electronic reader to challenge Amazon.com Inc's Kindle.
The graphic that Borders uploaded to its Twitter account, @Borders, says if you can't find it in a Borders store but they have it in-stock at Borders.com then they will ship the book to you for free. The graphic says it applies to thousands of Borders titles.
