American Eagle Opening Flagship Store in Times Square
American Eagle Outfitters has announced plans to open its flagship store in Times Square. The 25,000 square foot store will open Thursday, November 19 at 1551 Broadway, at 46th Street. It features four levels of shopping, including dedicated floors for AE denim, as well as aerie, the company's intimates and dormwear brand. The store will feature exclusive AE product not available anywhere else, including outerwear in faux fur and leather, sequin-embellished tops, and graphic t-shirts designed by New York graffiti artists. The Times Square assortment will also include a collection of premium denim and an expanded footwear selection.
The store will feature a customer experience called "15 Seconds of Fame." After making a purchase, customers will be invited to pose in a mini photo studio. Moments after, the customer's photo will be projected onto the 15,000 square feet of LED screens (25 stories high) outside the store, for all of Times Square to see. The store's giant LED screens will feature content 18 hours per day.
"We know that shopping in Times Square is a landmark event for millions of customers who come from around the globe to visit," said Jim O'Donnell, chief executive officer, American Eagle Outfitters, Inc. "American Eagle Outfitters' goal is to offer them a retail experience unlike anything they've experienced before-even by Times Square standards."
