Gucci's New UNICEF Collection Includes Tattoo Heart Handbag
Vogue UK reports that Gucci has launched a special white version of its Tattoo Heart Collection for its fourth campaign to benefit UNICEF. Gucci will donate 25% of the sales from the special collection. The items will be available from November 19, 2008 until January 31, 2009.
Featuring a stylised illustrated heart tattoo design decorated with the iconic Gucci symbols - the horsebit and the web - this year, the product range has been expanded to include signature, as well as new, handbag styles in a variety of materials.
"I love the idea of a heart being tattooed onto the handbags," explains Gucci's creative director Frida Giannini, who has designed an exclusive annual collection in support of the charity's lifesaving initiatives in sub-Saharan Africa since 2005. "It's a permanent mark that you can wear with pride that stays with you. I think that represents very well what we are doing here. This is not a one-off programme, but rather an ongoing commitment to the incredible work that UNICEF is able to achieve. It's really our chance to give back."
More details about the collection will soon be available at gucci.com/unicef. (via Luxist)
Vogue UK 
