Bebe Stores, Inc. has signed a licensing agreement with Skechers USA Inc. in which Skechers will design, develop and market a women's footware line for Bebe Sport. The launch is planned for Spring, 2008, with Eve Longoria as the star of the campaign.
The shoes will be available at Bebe Sport stores, department stores, and specialty boutiques.
"Bebe has an excellent reputation in the fashion industry and with consumers thanks to their approach of designing sophisticated yet sexy apparel to the often overlooked 21- to 35-year-old woman," began Michael Greenberg, president of Skechers. "They have built a store base of more than 280 locations and are strategically broadening their scope with brand extensions like Bebe Sport. We are excited about partnering with this dynamite brand, one that has Eva Longoria as its face and almost 60 stores specific to the Sport brand, and are looking forward to marketing an exceptional line of sport-influenced sneakers, sandals and casuals."
Eva looks great in the ads -- no surprise there -- and no doubt she will help Bebe in its plans for world footwear domination.
