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Oscar de la Renta to Present Two Shows Next February

Oscar de la RentaSome designers are pulling out of on New York Fashion Week but that's not the case for Oscar de la Renta. Vogue reports that the fashion house is adding an extra show for his collection. He will have two shows: one for the press and one for buyers. Oscar de la Renta says he's added fifteen employees and had solid sales the past few months.
The fashion house will present two shows for autumn/winter 2009-10 at New York Fashion Week next month - one to press and one to buyers. The move follows a particularly strong year for the brand in which, as de la Renta tells The Daily, he has even been able to hire more staff. "While some businesses have faced tough times, I actually added 15 employees to my company. Sale-wise, the last three months have been solid for us."

Building upon this success, the brand has plenty more plans for expansion in the pipeline. "Our international wholesale growth has been explosive - we have expanded our international doors from five to seventy five in the last six years. We opened our first international freestanding stores in Athens and Madrid this October, and they are both proving successful, considering the climate," explains chief executive officer at Oscar de la Renta, Alex Bolen, in an interview with The Business of Fashion.
The interview with Oscar de la Renta CEO Alex Bolen that Vogue mentions can be found here. Second City Style notes that Calvin Klein has been presenting two shows for years.

Posted on January 7, 2009





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