The fashion brands have been slow to warm up technology, but that is changing. Chanel, Dolce & Gabbana, Tommy Hilfiger, Gucci and Ralph Lauren have released new iPhone apps that allow users to browse collections, watch runway footage, mix music, buy clothing and in the case of Chanel spy on the models backstage at the runway shows (they hid a camera in a model's hair). Each fashion house has a different idea about what should be in an app. Elva Ramirez of The Wall Street Journal reports on this very interesting trend. Take a look:
