Enjoy Life Profiting From What's Not in Their Food
A company named Enjoy Life is targeting food buyers with allergies by making sure its food contains none of the following ingredients: wheat, dairy, eggs, soy, peanuts, tree nuts, shellfish and fish. Enjoy Life makes a variety of foods including cookies, granola, snack bars, bagels, trail mix, chocolate chips and chocolate bars. The company has its own facility where the food is prepared to avoid cross-contamination with food that might bother people with allergies. The decision to avoid foods associated with allergies seems to working for the company. CNN says the Enjoy Life's sales have climbed 800% in the past three years. Take a look: