Michael Kors to Launch Makeup Collection With Estee Lauder
WWD reports that Michael Kors has inked a deal with Estee Lauder to launch a new cosmetics collection called Very Hollywood. The collection will hit stores in January and will have a three to four month run. If it sells, it will pave the way for an expansion of the collection. The collection is focused on the colors pink, beige and coral and shimmer is key.
"I'm very Hollywood in modern terms," said Kors, sitting in his Beverly Hills store with passers-by shooting pictures through the windows. "I don't think I am old-fashioned Hollywood glamour. I am definitely not Cary Grant. I am still very low-key. When I run into Ellen Pompeo and her husband at the Beverly Hills Hotel, we are in flip-flops eating grilled cheese."
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"I am every bit as intrigued by seeing Reese [Witherspoon] with her kids or Angelina [Jolie] with her groceries looking great as I am seeing them on the red carpet," said Kors. "When you put this makeup on, suddenly you feel attainable glamour. You walk into the office, and no one would say, 'Is that a new lipstick?' You look glamorous without looking painted. That would be your Hollywood moment."
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Kors' approach to the collection is set apart by his desire for sheerness, even in the lipsticks, which are called sheens. "That's something that was really new for Estee Lauder," said Lauder. "It is an interesting way for us to look at color. In the past, we have done thicker, more opaque colors on the lip."
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There are three complementary products that Lauder considers standouts of the collection: $32 shimmering loose powder, $22 lip sheen in a subtle pink shade with gold flecks dubbed Hollywood Gold and $20 lip gloss in Hollywood Gold. She compared these products with a great camel coat or black dress in a Michael Kors collection that she described as "the bare essentials that you need."
Hilary Rhoda will be the face of the ad campaign for the collection. Hilary will be wearing a Michael Kors gown and will be photographed by Craig McDean.
If the collection sells well, Michael has lots of plans for the future, including bronzer and Sophia Loren style liquid eyeliner that would be easy to apply.
