Colleen DeBaise of The Wall Street Journal talks with Maureen Kelly, the founder of Tarte Cosmetics about landing her first account, surviving a downturn and her best tips for those wanting to start their own business. Maureen started Tarte out of her one bedroom apartment in New York and really had to push hard to get her line in the top stores. She's energetic and focused, and has a very interesting story. Take a look:
You can see the Tarte line at Tartecosmetics.com or at
Sephora.com. We love the gel cheek stain which gives a totally natural-looking blush and the Treasure Chest, which is a fun palette with every color imaginable that is perfect for those who love to play with lots of makeup looks. We also love the fact that Tarte products are 100% free of parabens, petro-chemicals, phthalates, sulfates and synthetic fragrances.
