Paid Content reports that DailyCandy is entering the world of ecommerce with a new website called Swirl. Swirl is a new online sample sale site which is promising up to 80% off designer fashions.
The move puts DailyCandy into competition with upstart online private sale websites like Gilt.com, RueLaLa and HauteLook. The sites offer short duration members-only sales of fashion items. Saks recently tested a short 36-hour private sales event of its own as it considering competing with these online stores dubbed flash discounters.
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