Madonna and Lola Announce Material Girl Lucky Star Model Search
The Material Girl brand will take on a new direction for its spring campaign by hosting nationwide casting calls for the next "Lucky Stars" to appear in the national marketing campaign. The "Lucky Stars" model search will launch on Wednesday, November 2nd at Macy's Herald Square in New York and will culminate on November 21st online at materialgirlcollection.com.
A panel of judges, led by current Material Girl spokesperson Kelly Osbourne, will search the nation to find the next Material Girls. "Lucky Stars" casting calls will be held at five Macy's flagship locations:
Herald Square, New York - Wednesday, November 2 at 5:00 p.m.
Dadeland, Miami - Friday, November 4 at 6:00 p.m.
State Street, Chicago - Tuesday, November 8 at 5:30 p.m.
Union Square, San Francisco - Saturday, November 12 at 2:00 p.m.
Beverly Center, Los Angeles - Saturday, November 19 at 2:00 p.m.
Madonna and Lola said in a statement, "This is not your standard model search. It's more about attitude. We are looking for a stylish, adventurous, creative, free spirit. We're both looking forward to meeting the ten finalists in New York in December."
Here is a video of Madonna and Lola talking about the talent search. Madonna seems concerned Lola is not taking the talent search seriously enough. Take a look:
