Derek Lam to Create Original, Crowdsourced Collection for eBay
Designer Derek Lam has announced plans to introduce an original collection to be sold exclusively on eBay. Lam also plans to crowdsource prospective pieces to eBay's global community. Lam will let the the collective consumer voice determine which pieces are produced for the final collection. Crowdsourcing is generally a bad idea, but in could work in this case since the audience should consist primarily of potential buyers and not the general public.
"Having a direct and immediate dialogue with the online audience is what makes fashion exciting and relevant in this moment," said Derek Lam. "eBay's technology offers me a unique and innovative opportunity to reach new and existing customers directly, and to create fashion they desire."
Lam will unveil a ready-to-wear collection of original designs at a presentation during New York Fashion Week in February 2011 and invite shoppers to vote for their favorites on eBay.com. The final collection will be available for purchase in Spring/Summer 2011 at accessible, fixed price points.
Designer Derek Lam has announced plans to introduce an original collection to be sold exclusively on eBay. Lam also plans to crowdsource prospective pieces to eBay's global community. Lam will let the the collective consumer voice determine which pieces are produced for the final collection. Crowdsourcing is generally a bad idea, but in could work in this case since the audience should consist primarily of potential buyers and not the general public.
