Bruce Lee's daughter Shannon Lee and LeeWay Media have announced a major expansion of the Bruce Lee brand. The plans include the launch of a new Bruce Lee website at BruceLee.com. Shannon Lee is also engaged in licensing name and likeness rights and creating original film and television productions. Upon reacquiring her family's merchandising rights from Universal Studios, Shannon formed an in-house licensing division, Bruce Lee Enterprises (BLE). She also formed LeeWay Media Group, a production company dedicated to the perpetuation of the Lee legacy through new media works.
"BruceLee.com will be the beacon of all things Bruce Lee on the Internet" said Shannon Lee. "The site will include everything from facts about Bruce Lee to digital content to merchandise. I’ll also be writing a blog. My father’s fans have been asking for a place to find information and communicate with each other. This site will be a meeting place for our community."
The website also includes an online store that sells Bruce Lee t-shirts, hoodies, posters, collectibles, DVDs and books.
