WWD reports that Burberry is branching out into cosmetics. The company is launching a full line for eyes, lips and skin. The line will launch in July, 2010.
"It gives another dimension to the brand," said Philippe Benacin, chairman and managing director of Inter Parfums SA, which holds the Burberry beauty license. He described the project as a complete color line with about 100 references for eyes, lips and skin. It will be carried in between 30 and 35 doors worldwide, including the U.S.'s Nordstrom and France's Galeries Lafayette.
There has been no mention of a designer who will actually create the line or an announcement of who will be the face of the line. The company could just do a house line, but it would sell better if customers know who was choosing the colors and the types of skin products. Emma Watson is the clothing spokesperson and she would be an excellent face for the cosmetics line. It's all a bit vague for a launch that's happening so quickly, so we'll be interested to hear more over the next few months.
