How obnoxious is this? W Magazine has decided to do two covers for its November issue: one features Jennifer Aniston and one features Angelina Jolie.
The sly devils over at W magazine have put both Jennifer Aniston and Angelina Jolie, bold and beautiful, on the cover of their November issue—the Art Issue, if you will.
We'll tell you what's artful: the subtle rematch at play. It's no secret magazines played a big role in the fall of the Pitt-Aniston dynasty and the rise of Brangelina.
First, Steven Klein's breathtaking photo series of Brad and Angelina as a perfect suburban couple ran in W, only months after Aniston and Pitt announced their split.
Then, Aniston's first solo project (literally), The Break-Up, came with a rigorous promotional tour, in which she graced virtually every magazine cover with some kind of survivalist message like "I'm Okay!" or "I Will Survive!"
And now the two beauties square off in a newsstand death match. Are you prepared to make a decision?
Clearly, the editors at W absolutely delight in tormenting Jennifer Aniston. That idyllic photo spread of Brad Pitt and Angelina Jolie as a happy family when Brad was still married to Jennifer was just beyond tacky. So, now they are going to pit the two women against each other in some kind of sales competition? That's not art, that's a new low in crass commercialism.
So, which issue will you be buying? According to Forbes magazine, most people will be buying the cover with Jennifer Aniston on it. In a study, Jen was found to be the most popular covergirl -- when her picture is on the cover of a magazine, people buy it. And believe us, the magazine industry tracks those numbers very carefully.
