Mattel has launched its new online store at MattelShop.com in time for the 2009 holidays. The site includes a complete catalog of Mattel's popular brands including Barbie and Hot Wheels. Shoppers can choose to shop by age, gender or play preference. The website also lets shoppers browse by brand or category. MattelShop.com also features innovative tools including ShopTogether, a social shopping tool from DecisionStep that allows anyone to browse the site together with family and friends regardless of whether they are across town or around the world.
