Upper Deck to Launch Hello Kitty Miniatures and Trading Card Game
The Upper Deck Company has entered into a new licensing agreement with Sanrio. The trading card company will be producing a line of Hello Kitty collectible miniatures and a stickers trading card game (TCG) starting next spring. The first release is scheduled to hit the market in March 2010.
"We are so excited to be adding such a global icon to our product portfolio," said Margeaux Sullivan, Upper Deck's Hello Kitty brand manager. "Hello Kitty has been charming girls of all ages around the world for more than three decades and we look forward to helping her celebrate her 35th anniversary."
Targeted to young girls and tweens, the TCG will include collectible figures, stickers and trading cards that will appeal to Hello Kitty fans. Upper Deck is planning to issue three concurrent releases next year.
The Upper Deck Company has entered into a new licensing agreement with Sanrio. The trading card company will be producing a line of Hello Kitty collectible miniatures and a stickers trading card game (TCG) starting next spring. The first release is scheduled to hit the market in March 2010.
