Target Confirms Gaultier for Designer Collaboration Series
Target has officially confirmed what has been rumored: that Jean Paul Gaultier will be doing a capsule collection for the store. This will be the third outing for the store's Designer Collaborations series, after collections from Alexander McQueen and Anna Sui. WWD reports:
The exclusive Jean Paul Gaultier for Target collection will debut on March 7 in more than 250 stores nationwide and on target.com. The collection will be available through April 11. Gaultier's Designer Collaboration will have a tighter distribution than the last participant, Anna Sui, whose collection was sold in about 600 Target units.
Jean Paul Gaultier for Target pays tribute to the American woman, celebrating the forces of style both past and present in American pop culture, the retailer said.
Gaultier, who has always identified with popular culture — producing costumes for Madonna in the Nineties — is known as one of the industry's master tailors. The designer was one of the first to feature innerwear as outerwear on the runway. He has based many of his collections on street style and ethnic influences.
Target did a pop up store in SoHo for the Anna Sui Gossip Girl collection, but wouldn't say whether it would do the same for Gaultier. The Anna Sui pop up store only was open for two days, but it was very popular. We feel pretty sure they'll do something even bigger for Gaultier.
