Friskies Partners With Pet Acoustics to Launch Free Songs for Cats
Friskies has partnered with Pet Acoustics, a company dedicated to creating music products specifically for pets, to develop six unique musical tracks to inspire cats to play. As part of the partnership, Friskies will release two new tracks quarterly now through June 2012. The mp3 tracks can be found here at Friskies.com.
Alison Coburn, assistant brand manager for Friskies, says, "Partnering with Pet Acoustics was a natural fit for Friskies. We're always looking for unique ways to enhance cat play. Friskies recently created tablet games and phone apps for cats; and now we're adding music. It's one more way Friskies can help encourage people to try new and easy things to enhance their cats' playtime."
