Sarah Jessica Parker to Launch New Sex and the City Fragrance, SJP NYC
WWD reports
that Sarah Jessica Parker is launching a new fragrance which will be tied in to her Sex and the City character, Carrie Bradshaw.
Originally a code name for the scent, the SJP NYC moniker stuck, in part due to the fragrance’s inspiration.
"A large part of the inspiration was what I now understand to be people's impressions of seeing Carrie Bradshaw walk down the street and what feelings that evokes for her and for them -- a real sense of freedom and possibilities, a love for the city around her and, of course, fashion," Parker told WWD. "We started with this idea that we wanted to create something fun. We wanted to create a party in a bottle and reflect that in the packaging with a real sense of whimsy, fun and joie de vivre. And then we took it from there. Portability and fashion played key roles in the development of the packaging and overall concept."
The scent, a fruity floral by Parker and Firmenich's Honorine Blanc, has top notes of Italian mandarin, white osmanthus and wild red strawberries; a heart of gardenia, honeysuckle, mimosa and red rose damascenia, and a drydown of sandalwood, vanilla absolute, rum flavor and creamy musks.
Sarah Jessica Parker's Lovely is still in the top 50 fragrances sold in the U.S., although Covet, the scent launched in 2007 won't be distributed in the U.S. before long as it didn't sell as well. Sarah Jessica said that the scent has a surprising top note of strawberry which at first she was wary of, but came to love when she saw how well it worked with the floral notes of the fragrance.
Coty is working to coordinate appearances and promotions for the new fragrance with the marketing push for the next Sex and the City movie.
