Uniqlo's Fall 2009 Heat Tech campaign features Lily Donaldson, Coco Rocha, Erin Wasson, Sasha Pivovarova, Karlie Kloss, Sessilee Lopez, and Tao Okamoto posing in front a scenic snowy mountain. Esquiresays the Heat Tech material is "a mixture of rayon and milk protein that traps body moisture and uses it to retain heat." The clothes look comfortable but these models need to put on a hat and scarf if they are going to be standing outside where it is cold enough for there to be snow on the ground.
