Report: Spending on Luxury Goods and Services Increased in Third Quarter
In a good sign for the retail industry, wealthy shoppers increased spending by 29% on luxury goods and services in the third quarter, according to a new report by Unity Marketing.
Spending among 1,067 consumers with average annual income of $228,800 rose to $18,826 each in the three months ended in September from $14,554 a quarter earlier, the Stevens, Pennsylvania-based luxury-market research firm said today. Shoppers cut spending by 3.2 percent in the second quarter and spent $13,429 in the third quarter of 2008.
The increase was driven by consumers with the highest income levels, starting at $250,000 a year, said Pam Danziger, Unity's Marketing's president. Spending was strongest in the home, travel and dining segments, she said. The wealthy curbed purchasing earlier this year because of Wall Street job cuts, lower home values and volatile financial markets.
"No question that this quarter's spending increase is good news for luxury marketers," Danziger said in a telephone interview today. "Many affluent consumers returned after sitting on the sidelines for a year. However, the richest are few in number, 2.5 million households, so competition will be fierce to win their attention."
Purchases increased in almost all categories of luxury goods and services. The only categories where wealthy consumers are not increasing spending is art, fashion accessories and fashion apparel.
