Justin Bieber is the New Face of Adidas Neo

Posted on October 16, 2012

Justin Bieber is the new face of the adidas NEO brand. The partnership launched with an online hunt for Bieber's gold shoes.

Bieber says they have been hiding his gold shoes online. The prize for finding the shoes is a chance to meet the Biebs in person.

Bieber tweeted, "Big news! I'm now working with @adidasNEOlabel. Find my gold shoes online and u could bring them to me in person!!

USA Today shared a photograph of Bieber with the NEO clothing line. He's wearing a cool looking sweater with skulls on it.

Update: Here's Bieber in a campaign video for adidas NEO called "Live Your Style." He's playing records, playing the guitar, playing drums, sketching and more. One of the apparel items is a t-shirt with a skull wearing headphones.




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