Avon Products, Inc. and Fergie have announced that they will collaborate on Fergie's first fragrance. Fergie will make her first appearance on behalf of Avon on October 27th at the upcoming Avon Foundation for Women Annual Gala Event in New York City, where she will perform in support of Avon's charitable efforts.
"I'm so excited to partner with Avon to develop my first-ever fragrance," Fergie commented. "I'm always seeking out new ways to express myself, and fragrance is the perfect opportunity to share my originality and confidence with my fans, and the Avon consumer. I couldn't be happier to be working with a brand with such a strong reputation for supporting women."
Avon says Fergie will be intimately involved in the development of the fragrance, including the scent, packaging, name and campaign. The fragrance will launch globally in August 2010 and in the U.S. in November 2010 and will be available exclusively through Avon Representatives worldwide. Avon's other fragrance partners include Reese Witherspoon, Patrick Dempsey, Courteney Cox, U by Ungaro, Eon Productions for Bond Girl 007, Derek Jeter and Christian Lacroix.
