Selena Gomez is launching
her own fashion line. Selena has no design experience, so she is teaming up with Tony Melillo, who formerly designed for Generra and who has his own menswear line and industry veteran Sandra Campos, who has worked for Polo Ralph Lauren and Nautica. WWD reports:
Melillo and Campos had just started their own licensing and brand building firm to develop and market global lifestyle labels specifically for celebrities. That company, called Cynosure Holdings, was already speaking with CAA clients when they came across Gomez.
"She has such a good sense of what she likes and what she doesn't like," said Melillo, who is the creative director for the Dream Out Loud by Selena Gomez line. "It was surprising as I've never worked with someone so young, and never really expected her to be that smart. She has a desire to be involved, and nothing is sent out there without her approval. It's nice to see her have this genuine interest."
And, Gomez said, she has been quite picky about every detail.
"When I met Tony and Sandra, I was instantly comfortable with them and now they are like family to me," she said. "They are so creative and I love how I can just call them up whenever and talk to them about everything, even if it's just about changing a button. They've been so cool about everything."
The line is described as bohemian and will launch in fall 2010. It will be called Dream Out Loud by Selena Gomez.
