Chloë Sevigny is the new face of Chloé Eau De Perfume, which will hit stores in Februay, 2008. Coty, Inc. hosted a party for 800 guests at the Hotel de la Monnaie, which was redecorated for the occasion in the style of the new fragrance.
The perfume was presented only to the women in a special room where they could have their photos taken in a setting that evoked the advertising campaign. Later, the guests were treated to a concert by
The Kills, who performed tracks from their new album. Guests included Lily Cole, Mary-Kate Olsen, Aure Atika, Ludivine Sagnier, Ellen von Umverth, Joey Starr, Julie Depardieu.
Pictured is Chloë posing with French actress Clemence Poesy and model Anja Rubik. Chloë has an umlaut over the e in her name, but the perfume has an accent over the e, which has the actress quite concerned.
"It's very flattering," said Sevigny on being picked to represent Chloé Eau de Parfum, before adding, with a laugh, "I'm concerned that the customers might be confused, though; I have the umlaut in my name while they have the accent. I'm Chloë, not Chloé."
And while Rubik stars in the current Chloé ad campaign, Poésy had an altogether uncanny connection to being a fragrance face as well. "I play a girl named Chloé in my film In Bruges," she laughed.
It's all very confusing. And speaking of confusing, caftans are back. Seriously back. And now that Chloë Sevigny has worn a see-through, modified caftan to a major soirée, well, you know what's coming next. It will be all caftans, all the time. You'll see.
