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Uniqlo's Cashmere Sweaters in Demand in Paris

UniqloBloomberg reports that the Uniqlo store is a hit in Paris. Bloomberg says people were lining up outside the store in the rain for the chance to buy one of Uniqlo's 40 Euro cashmere sweaters.
Two days earlier, it was "impossible to get inside" the store, which is across the road from the Galeries Lafayette department store, Guillaume Terne, 24, said. "There has been so much talk about the brand that I simply couldn't miss it."

While the global recession has hurt luxury brands, Uniqlo's owner, Yamaguchi, Japan-based Fast Retailing Co.'s profit for the fiscal year ending August may jump 23 percent to a record on increased demand for the chain's $45 jeans and $17 camisoles with fitted bra cups. The debut of +J, a brand overseen by German designer Jil Sander, may help sustain sales that jumped 32 percent last month.
Uniqlo's website does not let you search for cashmere sweater. You can only browse by its pre-selected categories. If the cashmere sweater that Parisans were willing to wait in the rain for is sold from Uniqlo's website, it isn't easy to find. Ironically, rain was blamed for Uniqlo's sales drop in July.

Posted on October 8, 2009





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