Disney's Bambi Character Join Smokey Bear in New PSAs
The Advertising Council, in collaboration with the USDA Forest Service, the National Association of State Foresters (NASF) and Disney, have announced the launch of a new series of PSAs designed to raise awareness about wildfire prevention. The new PSAs feature characters and scenes from Disney's Bambi and communicate Smokey Bear's message, "Only You Can Prevent Wildfires."
Bambi starred in the first Wildfire Prevention PSA in 1944, prior to Smokey Bear's debut in the campaign later that year. The new ads coincide with Fire Prevention Week (October 3-9). Created by Disney, the new television, radio, outdoor and web PSAs feature Disney's Bambi and his woodland friends as they teach children to "Protect Our Forest Friends." The PSAs direct audiences to visit the campaign's website, smokeybear.com.
Here is a 30-second clip of the new Smokey the Bear PSA. Take a look:
Here is a video of a 1964 Bambi and Smokey the Bear PSA. Take a look:
