Macy’s Signs Exclusive Deal for Ellen Tracy Sportswear
Macy's, Inc. has announced an agreement with Brand Matter LLC, that makes Macy's the exclusive department store retailer of Ellen Tracy branded women's sportswear, beginning in spring 2010. Macy's will carry jackets, shirts, pants, sweaters, woven tops, knit tops and bottoms from Ellen Tracy. Prices will range from $99 to $149 for jackets and $50 to $99 for pants.
The Ellen Tracy sportswear will launch in over 100 Macy's stores and at macys.com in March 2010, with plans for additional rollout over time to additional stores. The launch will include new Ellen Tracy shops in Macy's largest flagship stores - Herald Square in New York, Union Square in San Francisco, State Street in Chicago and Dadeland in Miami.
Update 10-6-09: Daily Finance explains the confusion surrounding the Ellen Tracy brand and Ellen Tracy, LLC, which recently filed bankruptcy.
Macy's, Inc. has announced an agreement with Brand Matter LLC, that makes Macy's the exclusive department store retailer of Ellen Tracy branded women's sportswear, beginning in spring 2010. Macy's will carry jackets, shirts, pants, sweaters, woven tops, knit tops and bottoms from Ellen Tracy. Prices will range from $99 to $149 for jackets and $50 to $99 for pants.
