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Barbie Partners With Girl Group Fifth Harmony

Fifth Harmony partners with Barbie


Mattel's Barbie brand has partnered with the all-girl group Fifth Harmony. The group - which includes Ally Brooke, Normani Kordei, Lauren Jauregui, Camila Cabello, and Dinah Jane - was created by Simon Cowell on the second season of The X Factor in 2012. The group's first full-length album comes out this year.

The partnership includes the release of a new Barbie anthem, "Anything is Possible." The partnership will also include a music video and Fifth Harmony Barbie doll collaboration.

Normani Kordei said in a statement, "Barbie is so dynamic and universal, she's not just blonde hair and blue eyed she can be something totally different as different as we are."

LLauren Jauregui says, "Growing up, I considered Barbie my best friend - I took my Barbie dolls everywhere - so this is like a dream come true."

Here is the "Anything is Possible" lyric video:



Photo: Mattel


Posted on February 3, 2014

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