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Barbie Appears in Sports Illustrated 2014 Swimsuit Issue

Barbie Sports Illustrated Swimsuit Cover


Barbie has partnered with Sports Illustrated for a unique campaign in the Sports Illustrated 50th Anniversary Swimsuit edition, which arrives on newsstands February 18th. The campaign carries the #unapologetic hashtag and tagline.

Barbie wears a version of her iconic black-and-white swimsuit from 1959 in the campaign. Mattel says photographer Walter Iooss was commissioned by Sports Illustrated to shoot a special editorial for the magazine. Iooss also shoots the swimsuit models for the annual magazine. The New York Times reports that the campaign include a special cover wrap that will appear on 1,000 copies of the issue. Behind-the-scenes videos with Barbie will also be released.

Barbie has also launched a new Barbie doll to coincide with the campaign. The Barbie Sports Illustrated Swimsuit Doll can found exclusively at Target for $19.99.

Barbie Sports Illustrated Swimsuit Doll


Photos: Mattel


Posted on February 13, 2014

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