BabyGap Launches Collection Inspired by Peter Rabbit
Gap has introduced a limited collection for babyGap that was inspired by Beatrix Potter's Peter Rabbit books. The collection, ranging in size from newborn to 24 months, includes soft knit graphic bodysuits, brightly colored denim, whimsical one-pieces and patterned dresses. Clothing and accessory prices range from $6.99 to $55.00.
Lexi Tawes, vice president of merchandising for Gap North America, said in a statement, "Peter Rabbit is a timeless character that generations of children have enjoyed, so we're thrilled to offer a babyGap collection inspired by characters and scenes from the books. We think babyGap customers will love the playful designs - from Peter Rabbit's iconic blue sweater to the whimsical, bunny-inspired patterns - whether they're looking for a special baby gift or the perfect addition to their own little one's wardrobe."
Posted on January 15, 2013