April Fool's: Samuel Adams Announces Heliyum Beer

Samuel Adams launches Heliyum Beer


Samuel Adams introduced a new beer called HeliYUM today. The beer contains helium as a special ingredient. Samuel Adams says in the announcement, "Helium's unique index of refraction creates brilliant clarity while providing an incredibly light mouth feel. Since Helium is an odorless gas, it doesn't compete with the natural aromas of the ingredients. From a freshness perspective, helium doesn't oxidize which allows for a much longer shelf life."

It also makes your voice sound funny. Take a look:



Photo: Samuel Adams

Posted on April 1, 2014

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