April Fool's: Cheetos Launches Cheeteau Fragrance

Cheeteau by Chester a new fragrance from Cheetos

Frito-Lay's Cheetos brand has announced the launch of Cheeteau, a new cheddar-scented fragrance. Cheetos also describes Cheeteau by Chester as being "dangerously cheesy." Another ad for the fragrance shows a man covered in melted cheese. Cheetos also created a video campaign for the fragrance. Take a look:

Man covered in melted cheese in new Cheeteau by Chester fragrance campaign

Photos: Frito Lay

Posted on April 1, 2014

More from Shopping Blog