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Apple Shoots Down Cheap iPhone Rumors

Fresh rumors of a cheap $99 to $149 iPhone have been quickly quashed by Apple. A cheap iPhone would likely garner Apple many new customers, but it could also eat into sales of the regular iPhone.

Reuters reports that Apple marketing chief Phil Schiller told a Chinese newspaper that a cheaper phone "is not a direction that we want to be heading in with our products." Schiller also explained that even though Apple has just 20% of the smartphone market, they make 75% of the profit.

Consumers looking for cheaper iPhones will have to be content with discounts on the older models.

Update: Reuters has withdrawn its cheaper iPhone story, so perhaps the rumor of a cheaper iPhone is still alive.


Posted on January 10, 2013

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