Andreas Sjodin is the photographer for the Neiman Marcus The Art of Fashion for Spring 2014. The campaign includes 26 fashion photographs that appear in the March edition of the Neiman Marcus publication, the book
. The book
features fashion from major designers. The photographs here feature looks by Ralph Lauren, Nina Ricci and Dior.
Eddie Nunns, vice president of Neiman Marcus Brand Creative, says in a statement, "Andreas Sjodin isn't interested in just beauty. Each photograph must contain an element of surprise - something that will captivate the viewer."
Sjodin spent his first ten years working as an art director on campaign for international fashion companies. He says, "During that time, I got to work with all the important photographers, the most important being [Richard] Avedon. Working with him, I realized, Wow, there is an even better job in this industry than art director and that is being a photographer! The energy and passion he had, even at 75, was like a child. I wanted to be like that."
Here is a behind-the-scenes video of The Art of Fashion photo shoot:
Photos: Neiman Marcus