American Eagle Features Real People in Spring 2013 Campaign
American Eagle Outfitters went with real people - as opposed to models - in its Spring 2013 campaign, called "Project Live Your Live." The campaign was shot in Los Angeles by photographer RJ Shaughnessy. American Eagle is also allowing customers to enter for a chance to be in its next campaign at live.ae.com.
Michael Leedy, chief marketing officer, American Eagle Outfitters, said a statement, "Project Live Your Life is about showcasing our customers' individual, optimistic, American style. Each cast has contributed something new and compelling; we are thrilled to kick off the next contest and excited to see the new edition of Project Live Your Life."
Malia, a surfer from Haleiwa, Hawaii is one of the regular people stars of the campaign. Take a look: