Alexa Chung, author of the style book, It
, is the face of the Longchamp Spring 2014 campaign. The campaign was photographed by Max Vadukul. There will also be a short film by Jean-Francois Julien.
Vogue UK reports
that Alexa landed the Longchamp campaign after she DJ'd at the brand's London flagship opening party. She will also star in Longchamp's fall 2014 campaign.
The Fall 2013 campaign
for Longchamp featured a Coco Rocha as tall as skyscrapers.