, a network of college stores, has named actor Adam West (Batman, Family Guy
) the spokesperson for its back-to-school textbook rental campaign. The campaign highlights Neebo's beat any advertised competitor's price by 10% campaign. West will also help Neebo promote its Rent Every Textbook & Save program.
Bill Zeuch, senior vice president of marketing, merchandising and ecommerce for Neebo, said in a statement, "Adam West's trademark knack for the eccentric makes him the perfect spokesperson for the Neebo brand. He's an unexpected yet relatable face for students, parents, alumni and faculty, and we are excited to have him onboard to help us make students' college experiences even better."