"Reebok is thrilled to partner with Scarlett because she is a world renowned style icon and truly an inspiration for today's young women," said Reebok's President and CEO Paul Harrington. "Scarlett embodies the pulse points of our brand - individuality, authenticity and a life lived to the fullest in perpetual motion. These characteristics make her the perfect fit for our new women's footwear and apparel collection and also for our exciting new women's campaign."

Recognized worldwide for her fashion flair, Johansson was recently voted "Best Dressed" in an online poll conducted by Yahoo! A New York City native, Johansson has always had an affinity for fashion. "Reebok has a rich heritage in developing and designing cutting-edge women's product which makes them an ideal company to partner with to launch 'Scarlett Hearts Rbk'," said Johansson. "I am very enthusiastic about working with Reebok to design this line."

Supermodel Heidi Klum has had customised jeans designed for each month of her pregnancy. The catwalk beauty, who is four months pregnant with her second child with pop star husband Seal, has revealed she detests wearing elastic-waist maternity jeans so much that she decided to commission her own range.

The German beauty approached 'Earnest Sewn' designer Scott Morrison to create a range of skinny, tapered leg jeans she can wear until the baby is born. Heidi admits she can't wait to welcome the new addition to the family. She said: "We have always wanted to have a big family and that is what we are working on right now. We're a new family and we're just figuring it out." The model - who already has two children, Henry and daughter Leni, from her relationship with Formula One boss Flavio Briatore - was determined to show off her famous legs at the launch party for the new series of Project Runway, which she hosts.

"Most people know to wear flip-flops in the shower and locker rooms but they don’t think about it on a yoga mat," said Noreen Oswell, the chairwoman of podiatric surgery at Cedars-Sinai Medical Center in Los Angeles. In the last two years, Dr. Oswell said there has been an uptick of fungal infections among her patients who use mats that aren’t properly cleaned.

Dr. Ellen Marmur, who runs the division of dermatologic surgery at the Mount Sinai Medical Center in Manhattan, said she has seen more bacterial infections in the last year and a half in "young women who mentioned they did yoga and Pilates," and for whom she had ruled out other risk factors for dermatitis or dry, itchy skin. Dirty exercise mats were most likely to blame, Dr. Marmur said.

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Critics warn that hygiene isn’t always a priority at some gyms and studios. Heather Stephenson, a Brooklyn yoga teacher who has worked for two gyms and has worked out in more than 25 worldwide, said: "In my experience it is not an incredibly regular practice to clean them." Ms. Stephenson, who is a founder of Idealbite.com, an eco-living Web site, added that blankets, which are used for headstands, "aren’t often cleaned, either."

Some specialists also worry that the cleaning solutions are not as effective as they could be. In order for a mat wipe to work, the liquid needs to have alcohol or quat-based disinfectants that are commonly used in detergents, said Dr. Philip Tierno, the director of clinical microbiology at N.Y.U. Medical Center. The wipe also needs to be moist enough to wet the entire surface. Soap and water won’t kill bacteria, but chlorine will, added Dr. Tierno, the author of the book The Secret Life of Germs. Longtime devotees of yoga tend to buy their own mats and don’t lend them to anyone because they consider them an intimate part of their practice.

The latest campaign exemplifies Jordache's commitment to the classic quality it is known for, with a sexy sophistication that keeps Jordache a celebrity and fashionista favorite. In the campaign, Hurley wears the Jordache Vintage line, sold in high-end retail stores as well as the new Jordache Legacy line launching exclusively at Macy's across the country this fall. All jeans have embroidered back pocket stitching with superior fits and modern styles.

"We are thrilled to be working with Elizabeth Hurley," says Liz Berlinger, President of Jordache Enterprises. "With success as an actress, model, business woman and mother, Liz represents everything the Jordache brand is about. We chose her because she is the true modern woman." Liz's look was facilitated by make-up artist Stephane Marais and hairstylist Serge Normant.

Jordache catapulted to fame in the late 70's as a leader in the designer-label jeans category. At the height of its popularity, Jordache Jeans were designer favorites and its highly anticipated ad campaigns were seen as provocative and innovative. The jeans were so much a part of American pop culture that their commercials were spoofed by Gilda Radner on Saturday Night Live. Jordache recently introduced a new premium line of jeans inspired by the classic Jordache look.

"The way Michael Mann did the costumes has nothing to do with real cops," said Jim Moore, the creative director of GQ magazine. "But it influenced everything we did at the time."

The extent to which the show played a part in the sartorial recasting of the American man is difficult to overestimate. Before Miami Vice, which was conceived as a cop show for the MTV generation, adult males were not often in the habit of wearing T-shirts under sports coats or shoes minus socks. Most guys without ties in the 1980’s would have been considered slobs or candidates for the unemployment line. Pastel-colored trousers were reserved for caddies, pastel-colored vehicles for pimps. Suits in the late Reagan era were still substantially lined and padded and as rigidly shaped as Barcaloungers, although with sleeves. Loose, crumpled garments were considered work wear for convicts or gigolos. Hardly anybody without a begging cup wore a straw hat.

Although it's hard now to remember the radical statement these gestures once constituted, before Miami Vice few men except bank tellers rolled up their jacket sleeves, and about the only folks who flipped up their blazer collars were the singer George Michael or patrons in some Fort Lauderdale gentlemen-only bar. "It’s the first point in fashion history where you can really show a TV having that influence on fashion," said Mr. Moore, adding that a two-day growth of beard before Miami Vice was a sure sign of a impending bumhood. "Miami Vice made stubble cool," he said. It has stayed cool far too long, and this is something Mr. Mann should be required to answer for.

When he orchestrated the look of the original show, Mr. Mann was venturing into stylistic territory already staked out by Italian designers, people like Gianni Versace, Gianfranco Ferré or Giorgio Armani, the man generally credited with introducing the world to the unconstructed suit — that is, without padding, a lining or internal stiffening.

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Miami Vice may also have marked the earliest mainstream appearance of that indestructible cultural chimera, the metrosexual. "As tough as Sonny Crockett was meant to be," the dude on a boat with a pet alligator named Elvis, "he still had the meticulously groomed scruff on his face and the pastel, linen-y sports jackets," said Dan Peres, the editor of Details. "That all was certainly a part of the cultural moment that allowed men to embrace their vanity a little more openly."

"I have no doubt he will have many suitors," Anna Wintour, the Vogue editor, said. Still it is hard to shake the feeling that a new job will change the course of his design once he is removed from the context of Rochas. Before he established his signature romantic look there, Mr. Theyskens’s designs were often categorized under that less universally pleasing heading of Goth.

There is plenty of precedent for an admired designer to be restrained by a corporate parent unwilling to finance the creative fancies of mousseline de soie, though few can match the emotional response to Mr. Theyskens; perhaps only when Azzedine Alaïa closed his SoHo store in 1991 were fashion editors similarly brought to tears.

Julie Gilhart, the fashion director at Barneys New York, said the impact of Mr. Theyskens’s departure at Rochas will be deeply felt by the store’s customers. "I have no doubt they will follow him wherever he goes," she said. Mr. Theyskens could find a backer to revive a collection under his name, which, before his appointment at Rochas, had failed financially. Or he could be hired to design for any number of houses. There are even some openings — at Chloé, for example, where another big star, Phoebe Philo, exited this year — and potentially at other houses headed by weak or aging designers. Nicolas Frontière, a spokesman for the designer, said yesterday that Mr. Theyskens had not yet considered any plans.

The 2 ½-inch wide circular Paloma Rattle consists of nine linked sterling-silver balls. The seams could open and release small beads, which could pose a choking hazard, the Consumer Product Safety Commission said in a notice earlier this month. Once open, the seams' jagged edges could also pose a hazard. No injuries have been reported, the commission said.

The recalled rattles were made in Spain for Tiffany and were sold in March. Tiffany initiated the recall after routine product-safety testing by the commission prompted concerns, the agency said. Consumers should take the rattles away from babies and return them to the store for a refund or credit.

Tiffany and Co. agreed to pay a $262,500 civil penalty to settle allegations that it failed to report a hazard with its infant teether rattles, the Consumer Product Safety Commission (CPSC) said Wednesday. The New York-based luxury jeweler recalled about 3,700 teether rattles in February 2005 because of the choking and aspiration risks they pose to babies. CPSC alleged that Tiffany failed to report in a timely manner that the center bar on the Farm Teether Rattle could break, releasing small beads and animal figures.

Tiffany and Company received at least three reports of defective joints in the teethers between November 2003 and February 2004. In one incident, a baby was reported to have mouthed a small animal figure that fell off of the teether rattle. Tiffany's failed to notify consumers who had purchased the teether and did not report the problem to CPSC until after the Commission had opened its own investigation, the CSPC said.

As part of the settlement, Tiffany's denied it violated the Consumer Product Safety Act by failing to report defects with its Farm Teether Rattles in a timely manner.

The share prices of brands that got placement in the movie have almost all slumped more than the wider stock market in recent weeks -- possibly reflecting a new caution about discretionary spending among American shoppers. Phillips-Van Heusen Corp. (owner of the Calvin Klein brand), jeweler Tiffany & Co. Inc., coffee chain Starbucks Corp., steakhouse chain The Smith & Wollensky Restaurant Group Inc. and bookseller Barnes & Noble Inc. all got their moments in the movie -- and all have had moments to forget in the stock market.

Higher gasoline prices and interest rates -- which raise the cost of credit-card debt -- may be deterring consumers across all income groups, analysts said, but it's the middle class and the "nearly rich" -- those worth between $1 million and $5 million -- who are cutting back on luxury goods and services. "Instead of buying the $25,000 watch, they're buying the $10,000 watch," said Milton Pedraza, CEO of The Luxury Institute.

Big signs of a consumer pullback came this week when Brunswick Corp., the world's largest maker of recreational boats, cut its earnings outlook, and recreational vehicle maker Fleetwood Enterprises Inc. posted lower-than-expected earnings. Among the "Devil" brands, shares of Philips-Van Heusen and Smith & Wollensky have declined about 20 percent since May 1, while shares of Tiffany & Co. have fallen 11 percent. The Standard & Poor's 500 Index has dropped 5.3 percent in the same period. Barnes & Noble shares have lost more than a quarter of their value since May 1.

Even a high flyer like Starbucks has not escaped the Prada curse -- or at least was not helped by placement in the movie. Shares dropped 11 percent in the past week after it announced June sales growth of 6 percent at coffee shops open at least 13 months, against expectations of as much as 8 percent. Another of the darlings of the stock market in recent years, luxury handbag retailer Coach Inc., fell about 27 percent since a March peak. With gasoline prices close to all-time highs, even the rich may pause before driving to purchase a luxury item. "When you pay $3 for a gallon of gas, even if you have a lot of money, you suddenly say, 'Hey, wait a minute, I just filled my tank of gas and I got rid of 40 bucks. That's incredible. That's indecent,'" said Kurt Barnard, president of Barnard's Retail Consulting Group. "Those are things that precipitate the desire to hold on to your money and to go about spending it judiciously."

The site matches up buyers and sellers in a patent-pending marketplace in which interruptive advertising is replaced with added value for online shoppers. At least half of the advertising revenue generated from each sale is shared with the consumer. Because retailers compete to get to the top of search rankings by increasing the amount of cash back that will be provided to consumers, Jellyfish hopes to maximize savings for the consumer.

"The Jellyfish model really levels the playing field for retailers," said Adrienne Hartman, Internet Business Manager at ShoeMall.com. "With the transparent Jellyfish model, ShoeMall competes and the customer is more satisfied with her experience, knowing that she got the best price possible in the end."

The method is similar to major Pay Per Click search engines, but those engines keep all of the monetary value the advertising competition generates.

Lauren Cardinale, 25, who works at West Glen Communications, wears beaded or other fancy flip flops to the office -- when she can get away with it. "Occasionally I wear flip flops to work," she said. "I wear nicer shoes if I'm meeting with clients or if I know there will be someone in the office who doesn't approve of flip flops." Cardinale is one of thousands of young women in New York who consider flip-flops an essential part of their summer wardrobe.

An online survey conducted for retailers Old Navy and Gap found flip-flops topped the list of wardrobe items that college and high school students planned to wear to work this summer. More than 31 percent of women said flip-flops were the single "must have" item for work this summer. But many companies disagree. "The dress code says no beach wear and flip-flops are considered beach wear," said a spokeswoman for BNP Paribas. But flip-flops took on a new life among the young and trendy a few years ago. They have surged in popularity with shops now selling them in every conceivable color, with sequins, flowers, and even bridal flip-flops with over 300 Swarovski crystals on the straps for about $140 a pair.

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Last June the Northwestern University's champion women's lacrosse team was widely criticized for wearing flip-flops when they visited the White House and met President George W. Bush. Ellen Campuzano, president of the Committee of Color and Trends, a New York-based forecasting service specializing in footwear and accessories, thinks flip-flops' popularity will wane. "Usually these trends come and go in about five years," she said. "I think we've reached the peak, they can't be any more widespread, so maybe next summer something will replace them."

The incident Friday occurred in Karabuk, a city about 125 miles north of Ankara, after people overloaded a two-story retailer that was selling pairs of shoes for as little as $6, the state-owned Anatolia news agency reported.

When customers rebelled against orders to close the store because of overcrowding and started to fight with one another and with salespeople, a store employee shot his gun into the air, Anatolia said. The bullet struck the foot of a customer, who was taken to a hospital, while the shooter was taken into police custody, the agency reported.

Shooting guns into the air is a not-uncommon method for dealing with emotional situations in Turkey, including weddings, soccer games, demonstrations and deals on shoes that are almost too good to be true.

Chloë Sevigny says she can’t watch herself in Big Love because she’s so self-conscious about her looks. "It may be why I like fashion so much. I feel the need to adorn myself," the style icon told London's Mail on Sunday. The reporter asked if Sevigny would give up the "whole style-icon thing and just slob around in Gap jeans all day" to which a "horrified" Sevigny replied: "No! I've never worn Gap jeans." . . .

In this post-metrosexual era, more men around the United States are wrapping themselves in terry cloth robes at spas and requesting treatments that might have been deemed unbecoming for a man just a few years ago. But increasingly, they are doing it in a traditionally manly setting: in a clublike atmosphere, some with dark-wood and leather décor, large-screen televisions, sports programming and beer. Not to mention the presence of beautiful women.

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"We've created a place where the man is the focus and not an afterthought," said John Allan, who opened his first of four clubs on Wall Street in 1988. He added: "It's easier for guys to ask for these services when they come into this atmosphere." The new men's spas all offer essentially the same services: haircut, manicures, pedicures, massage, facials, straight-razor shaves and waxing. But underlying the services is the goal of making male clients comfortable. Some, like Frédéric Fekkai's new men's styling lounge on the fourth floor of Henri Bendel, do it with simple, clean décor. Others, like John Allan's in Midtown, Wall Street, TriBeCa and at Saks Fifth Avenue, play up the traditional gentleman's club motif. And some, like Bikini Cuts in Salt Lake City, walk a fine line between salon and something more in line with Hooters, featuring young women in bikinis along with the "manicure massage" and "bikini clip."

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Walking into Truman's Gentlemen's Groomers at 120 East 56th Street in Manhattan, you'll find clients waiting for their services at a wood-paneled bar and sipping a pint of beer, glass of wine or a Grey Goose on the rocks, while watching Bloomberg News or World Cup soccer. The owners aren't trying to get guys drunk so they'll sit still for a manicure, but they do want to help them relax and to feel as if they are the most important person in the room. "When you walk in, someone offers to take your coat and bag and then offers you a drink," said Joe Marchesi, a co-owner. "It feels like walking into a four-star hotel. With the lounge and bar in front, it takes the pressure off. Most guys don't want to sit in a waiting area."

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Some salon owners have sought to make services more masculine by changing their names. SkinCareLab in SoHo offers services for men, who account for 40 percent of its clientele, that include a "men's cleanse" (aka facial), a "sports pedicure," a facial for the back called the "back buff" and waxing services. Truman's Gentlemen's Groomers renamed its manicures and pedicures "handshake maintenance" and "foot repair" to recast the services in a masculine light. "Pedicure sounds like a touchy-feely spa thing," Mr. Marchesi said. "Men are results oriented. Call it a foot repair and guys know what the result will be."

In-store pickup users tend to be men (52%), probably because men are more likely to buy consumer electronics online, and consumer electronics retailers are the most common retailers to offer the service, Jupiter said.

The study also found that in-store pickup drives more spending. Online buyers who use in-store pickup spend about 10% more than overall online buyers and 20% more than online buyers who do not use the service. That difference could be due to the fact that in-store pickup items tend to be larger items, with larger tickets, Jupiter said.

In-store pickup users also display cross-channel store affinity. In-store pickup users are more likely to be same-store multi-channel buyers and have higher expectations of cross-channel consistency when it comes to services like returns, according to the report.

Just say no to Oxford shoes in green or orange or two-tone leather (Gianfranco Ferré). Say no to self-belted trousers, voile shirts, spray-on tans, flower-embroidered business clothes. Say no to appliqué effects, vinyl raincoats and cinched trench coats worn by girly-man models crammed into Rastafarian tam-o'-shanters (Burberry.) Say no to man-sandals (called mandals) and man-purses (murses) and suede hot pants worn so short that they produce a kind of pipe-cleaner leg not improved by fringed hippie boots worn loose and low (Gucci).

Say no to zippers so brief that they are an affront to the masculine anatomy (Costume National). Say no to boring minimalist blazers worn over tights that leave little doubt as to whether the wearer has been circumcised (Calvin Klein). Say no to seersucker swallowtail coats for the beach (Etro); to pastel golf wear seemingly designed for caddies with a sideline in a soft-core porn (Missoni). Say no to the unfortunate trouser length that, as the stylist L'Wren Scott remarked, now blights the streets of London.

"What are those?" Ms. Scott asked as she waited for a show to begin, referring to pants truncated at midcalf. "They're not clam-diggers or Bermuda shorts. Maybe they should be called Mapris," or man Capris.